I just recently learned about it myself. I submitted an application and about 2 weeks later I received a reply sayign I was accepted. The only downside to it that they have there own road map for you to take to get. (you can necessarily pick and choose)
for instance if your wanting to get the CISSP then you will need to complete there prerequisites which includes Sec+ network+ and SSCP. All paid for by them but no one really wants the CompTIA certs these days since they are not held very high in the industry. This of course is just there way to ensure there money spent preparing you for the courses to come.
Just being accepted courses begin this October